The article analyzes methodological and psychological-pedagogical techniques aimed at the creative development of school students in the process of teaching geography. In addition, innovative technologies were proposed that develop the student's creative play in the process of teaching geography with a theoretical justification of the good sides of the development of students' creative abilities, and a study of the creative abilities of each student was conducted.

Currently, the importance of taking into account and improving the creative abilities of students is increasing. The model that takes into account the creative abilities of students in the learning process consists of two stages. The first stage is the program-content level. The program-content level consists of various exercises that develop the student's mental divergence, combinatorial tasks and creative works, as well as tasks and exercises that develop verbal creativity. The second stage is the service-operational level. At this level, pedagogical assistance and support from the teacher, forms of dialogue between the student and the teacher take place, innovative technologies are used, and subject-subject relations are introduced into educational activities. The development of creative abilities of schoolchildren is a holistic problem in which the interests of all subjects intersect, and not only in geography lessons. The main problem to pay attention to is the identification, training and development of students whose creative abilities are most noticeable.

One of the main tasks of the modern education system is the formation of a personality with developed creative abilities. In this regard, the development and improvement of creative abilities of schoolchildren is considered as an urgent problem. It is known that the development of students' creative abilities is closely related to the acquisition of knowledge in the learning process, through the acquisition of knowledge, that is, with the mental activity of students in obtaining knowledge. Therefore, the student should be able to think freely and productively during the lesson. The ability to think freely allows the student to perform the task from a new angle, to fantasize and formulate the task in an original way.