The proposed article considered the methodology of teaching organic chemistry to students of higher educational institutions using neurolinguistic programming (NLB). Today, when the achievements of Psychological Science have entered various spheres of life, several problems have arisen in the preparation of a qualified specialist for the future, introducing them into the educational process, which creates favorable conditions for studying in higher educational institutions and allows you to improve the quality of education. Today, many educational institutions are creating a pedagogically safe educational environment, teachers have begun to introduce student-centered learning, which consists in changing their views on the educational process, moving from authoritarian pedagogy to cooperative pedagogy, a personal, subject-subject approach to the interaction of its participants.

Psycholinguistic scientists and psychologists identified several strategies for the most successful interaction between people in the early 50s of the twentieth century. In the future, these strategies were used by methodist scientists for educational purposes. So, for the effective interaction of the parties to the educational process, it is necessary to study the features of the brain structure of the student. This makes it possible to solve many problems of the educational process the problem of encouraging students to study organic chemistry in higher educational institutions. Today, unfortunately, the problem of using elements of neurolinguistic programming in the teaching of humanitarian disciplines, in particular chemistry, history, biology, is still relevant. The use of NLB principles, which were originally applied to human relations, in the educational process gives significant progress. An example of a lesson plan aimed at improving the quality of education, developed using this technique and its principles, was given. The authors of the article proposed special tasks related to the perception of the cerebral hemispheres, considering the psychophysiological characteristics of students.